Googles Market Analysis The WritePass Journal

Googles Market Analysis Abstract Googles Market Analysis -2013 economic down turn that affected many companies. The paper finally identifies key features of the company’s strategy in regard to the competition and market share. Introduction Started in 1998 by Larry Page and Sergey Brin, Google is a company that has specializes in internet search and advertising technologies  (Google, 2013). The company has diversified its base after mergers; acquisitions and partnerships to include products such as desktop and mobile phones. It has 22, 0000 employees and the leading search engine in the world.  Ã‚   The year 2006 saw the company extends its web presence beyond search engine to other applications. This changed and expanded its advertising revenue base with Ad words and AdSense positioned as major income generators.   After that the company has gone ahead to incorporate various strategies in order to stay head of the competition. It is in this light that this paper examines Google’s performance between 2006 and 2013 analysing its business strategy. Google’s Performance from 2006 until 2013 In the year 2006, Google’s market share was at 59 percent. This translated to an average of 59 percent of search queries that year  (Crane, 2007). Three of its main competitors, Yahoo, MSN and Ask posted poor results, way lower than Google’s.   Yahoo’s market share in 2006 was 24.7 percent; MSN’s was 8.7 percent and Ask’s was the lowest at 4.2 percent  (Crane, 2007). In the same year, Google’s revenue went up to $10.6 billion from the previous year’s $6.1billion  (Google, 2013). Yahoo, on the other hand, earned $6.4 billion in the same year with MSN earnings totalling approximately $ 600 million  (Knight, 2007) and Ask at 2.1 million  (Schwartz, 2006). In 2007, Google increased its market share from 59 percent in the previous year to 69 percent. This put the company’s market share 10 points higher than the previous year, translating to an increment of 2 billion queries every month  (Crane, 2007). Google made $16.5 billion almost 6 billion more than it earned in the previous year. 2007 saw Yahoo one of Google’s main competitors drop below its previous year’s performance; it earned 17.4 percent from previous year’s 24.7percent. MSN and Ask, on the other hand, gained market share to record 9.2 percent and 3.9 percent respectively  (Crane, 2007). Yahoo earned $6.9 billion at the end of the year, 8 percent from the previous year  (Helft, 2007). Google continued dominating the market and by 2008, 69.5 percent of all searches done online were from its search engine. This was 0.5 percent increment from the previous year’s 69 percent  (Shankland, 2009).   This growth was largely seen as at Yahoo and Microsoft’s expense. That year, Yahoo recorded 19.2 percent of the market share, while MSN recorded 5.9 percent  (Shankland, 2009). Despite the fact that Ask maintained its bottom ranking, it gained 1 percent to record a market share of 3.8 percent. In 2008, Google performed much better than the previous years, earning a total of $21.7 billion up $5 billion while Yahoo and MSN earned $7.21 billion, and $2.47 billion respectively. In 2009, Google had increased its market share to 66.3 percent with Yahoo registering a 15.3 percent market share drop from the previous year. Microsoft introduced its new search engine, Bing and upon its debut registered 9.34 percent while Ask came in at the fourth position at 2.65 percent  (Saad Kamal, 2009). It seems that both Yahoo and Bing lost a total of 7 percent combined. Google does not also seem to be the recipient of the 7 percent since it has steadily maintained the same figure with a 1 percent increment. Saad Kamal (2009) posit that this market share is slipping away to a new entrant, the social search. Social networking sites are increasingly becoming popular and especially Tweeter that users can use in asking questions or ‘social search.’ Nonetheless, Google maintained its market dominance in throughout this year with revenue of $23.6 a difference of almost 2 billion from 2008. Yahoo, on the other hand, generated revenue worth $6.4 billion. While MSNâ₠¬â„¢s Bing and Ask came in the bottom ranking. In 2010, the situation was different for Google as it lost its market share by a considerable amount of points to 64.4% percent in April; it later on grew to 66.3 in October (Goodwin, 2011). Yahoo gained to 17.7 percent from 16.9 percent while Bing went up to 11.8 percent  (Acohido, 2010). Despite that fact, Google’s revenue for 2010 went up to $29.3 billion from the previous year’s $23.6 billion. Yahoo reported a drop in its revenue from $6.4 billion to $4.9 billion while Bing earned $50 million  (Blodget, 2010). In 2011Google’s market share grew from 65.3 percent to 65.6 percent, and this is a decrease from the year to year figure of 66.3. Yahoo continued to decline and registered 15.2 percent while Bing increased to 14.8 percent  (Goodwin, 2011). Ask declined 3 percent to 2.9 percent while new entrant AOL claimed 1.5 percent of the market share. Google continued to grow its revenue and in 2010, it reported $29.3 billion  (Google, 2013), while Yahoo earned $4.9 billion  (Yahoo! Inc., 2011). In 2012 Google’s percentage was at 66.9 of all searches conducted. Bing recorded 16 percent indication of increased market share from 15.9 percent in the previous year  (Goodwin, 2011).   Yahoo showed signs of stabilizing by recording 15.2 percent of all online searches for the past 15 months. Ask recorded 3.2 percent while AOL was at 1.8 percent drop from 2.9 in the previous year. That year Google earned $31.2 billion, with Online Services Division that Bing falls under reported $707 million revenue  (Sterling, 2012). Yahoo also remained stagnant with its revenue at $4.9. The year 2013 saw Google drop 2 points to 66.7, and Bing   at 18.1 percent and Yahoo increased a percentage to record 11.2 percent  (Miller, 2013).AOL recorded   1.4 percent. An Economic Analysis of Google   Google’s strategy has   propelled it to the pinnacle of the market and kept it there for many years  (Helms Nixon, 2010). The company has successfully implemented its open source products as well as services.  Ã‚   As the company underlines in its mission, universal access to information is one of the reason its products are increasingly used. Google has a number of valuable open source products including maps, earth, calendars, drive and many other. However the most important is its web ranking   tool, web directory   and the search engine optimiser that have made it most sort after company on the internet  (Redsicker, 2013).   Google also seems to succeed as a result of it quality offering and good customer experience. Strategic Management Insight (2013) claims that everything that the company gives its customers is of premium quality and most important, they are aimed at solving their users problems and needs.   Google is stable financially and is one o f the most profitable organizations. Strategic Management Insight (2013) explains that it has $48 billion in asset and $7billion in debt. This makes it very easy to deter any kind of competition  (Helms Nixon, 2010).   The company has access to the highest number of internet users. As seen in the above paragraphs, since 2006 until 2013 there is no other company that has stood unbeaten in user numbers other than Google.  Ã‚  Ã‚   It has access to 80 percent of world computer search market and 90 percent of mobile service search market  (Strategic Management Insight, 2013).  Ã‚   By 2012,, the company had added over 1000 patents and was ranking 21 in all companies that have the highest number of patents. This gives it a strong portfolio as compared to its competitors in the market.   The company either strives to or has integrated its products.   Google has enabled its products to operate on any system without any challenges. It compares to no other company in regard to product integration. According to the Boston Consulting Group (2013), Google is one of the most innovative organizations globally. It was also recognized as the second patent creator globally in 2012. The company recognizes innovative work cultures as its main assets. Economic Analysis of Markets Advertising market is rapidly on the rise, and this is good for Google. However in the long run this might be detrimental to the revenue collection  (Strategic Management Insight, 2013). Personal Computers are on the decline in the market, and these formed that bulk of desktop engine search market. The company needs to find ways of pushing back this competition in order to avoid losing its source of income  (Helms Nixon, 2010). The company is also faced with the challenge of turning the growing mobile device market into money. This is the market that has the potential to grow beyond desktop computers  (Fine, 2009). In addition, the growth of advertising or emerging market is seen in the developing economies where the prices are lower than in developed economies, this is an indication that the growth of advertising will be insignificant to the company in the near future. Google has a number of high quality products that are unprofitable. They seem to add no value to the company , and this is detrimental to its future. Wider Macro Content In 2006 Google launched Google Finance, Translator, and Calendar and announced its acquisition of You Tube, as strategy to expand its market. In the following year, it announced Android, and also expanded its partnership with You Tube. In 2008 Google acquired Double Click and also dedicated a website to the United States Elections. Later in 2009 Google launched Google voice, Ventures and voice search on its Android and also announced Google Chrome. Google on the other hand has not fully maximized its potential to perform better and maintain its market share based on a number of issues based on its strategy.   The number of mobile internet users is rapidly increasing, and this gives it the opportunity to establish an advertisement display platform on such devices so as to open newer markets  (Strategic Management Insight, 2013). In addition, the company can get patents through mergers and acquisitions. This will enable the company grow and compete successfully  (Ahuja Katila, 2 001). Google innovative culture has led to its introduction of a driverless car a concept that can be used in a wide scale, in future automobile model. The company though not an automobile company can license these models to manufactures as an additional income channel. Google with the introduction of the Google Chrome book Pixel Touch Screen Digitizer, Google Nexus One and HDMI Streaming Media Player have given indication of its intension to capture the electronic industry. This is a new opening for the company and is receiving a warm reception in the market  (Booton, 2013). According to Strategic Management Insight (2013), Google is currently working on fiber cables that will revolutionize the speed of content delivery online. This is consistent with its strategy of getting people to use the internet as much as possible; universal access. This would integrate the company vertically since it would have no competition in such infrastructure  (Fine, 2009). Effectiveness of Google’s Business Strategy Google generates more revenue from its web based products; this is the Cash Cow  (Shulman, 2008). In particular, its web ranking has made it monopolize the internet business. It is impossible for any online company to operate without Google web ranking and Google has used this product to exert its might in the industry. Most major companies are at the mercy of Google’s algorithm a product that determines the success or failure of any online business. It is the unseen hand that controls all businesses online. JC Penny unsuccessfully tried to break into this system and lost considerable amount of its revenue in 2011  (Fox, 2011). Google took advantage of the increased traffic and web ranking to survive the challenges associated with the global GDP fall in 2012. This was the year that the company made the greatest gain in its history commanding 66.9 percent of all internet searches. Key Features of Google’s Strategy Google’s business strategy might seem successful and one that has seen the company rise over the years, however, a close analysis of this strategy reveals monopolistic business practices. Google is a company that is financially stable and is capable of introducing as many products in as many markets as possible to divert attention of critics. In addition, Google’s greatest asset has always been its innovation. The company unveils new products and technology constantly and this has kept it a head of competition. Google’s strategy has also been a disadvantage to the company; the company has focused on acquiring online companies and grown in that regard, but it has failed to tap considerably into other streams of income.   It is not easy to point at any of its electronic products as state of the art or as a market leader. The leadership’ vision focused on the internet as the basis of its business. Conclusion Google has aggressively positioned itself in the market; it   is continuously becoming volatile with competitors and other stakeholders viewing Google as un fairly taking advantage of its strength to stay at the top. Google has successfully positioned its self in the market and with this coupled with a stable financial base, has been the reason for its success. The company through innovation, continually introduces new products that are instant hits in the market and this will be able to help it dominate. However, as seen above there are areas that the company needs to take notice of in order to stay a head of the competition.   Dependence of on product is detrimental to its financial future and call for the creation of multiple streams if income. Bibliography Acohido, B., 2010. Googles search market share slips as Bing rivalry heats up. [Online] Available at: http://content.usatoday.com/communities/technologylive/post/2010/05/googles-market-share-slips-as-bing-rivalry-heats-up-/1#.Urdg6vRdVoA [Accessed 22 December 2013]. Ahuja, G. Katila, R., 2001. Technological Aquisitions and the Innovation Performance of Acquiring Firms: A longitudinal Study. Strategic Management Journal, pp.197–220. Blodget, H., 2010. Well, Now We Know Where Those Microsoft Bing Share Gains Came From. [Online] Available at: businessinsider.com/bing-share-gains-2010-4 [Accessed 22 December 2013]. Booton, J., 2013. Smartphone, Tablet Revenue Overtaking Consumer Electronics. Fox business, 25 October. Boston Consulting Group, 2013. BCG Names the Worlds 50 Most Innovative Companies. [Online] The Boston Consulting Group Available at: bcg.com/media/PressReleaseDetails.aspx?id=tcm:12-125372 [Accessed 23 December 2013]. Crane, J., 2007. November 2007 Search Market Share: The Market, Google, and Yahoo! All Break Search Records? [Online] Available at: https://blog.compete.com/2007/12/12/search-market-share-november-google-yahoo-ask-msn-live/ [Accessed 22 December 2013]. Fine, L.G., 2009. The SWOT Analysis:Using your Strength to overcome Weaknesses, Using Opportunities to overcome Threats. Kick It, LLC. Fox, V., 2011. New York Times Exposes J.C. Penney Link Scheme That Causes Plummeting Rankings in Google. [Online] Available at: http://searchengineland.com/new-york-times-exposes-j-c-penney-link-scheme-that-causes-plummeting-rankings-in-google-64529 [Accessed 24 December 2013]. Goodwin, D., 2011. October 2011 Search Engine Market Share: Bing Losing Power? [Online] Available at: http://searchenginewatch.com/article/2124890/October-2011-Search-Engine-Market-Share-Bing-Losing-Power [Accessed 22 December 2013]. Google, 2013. 2006 Financial Tables. [Online] Available at: http://investor.google.com/financial/2006/tables.html [Accessed 22 December 2013]. Google, 2013. Our history in depth. [Online] Available at: google.com/about/company/history/ [Accessed 23 December 2013]. Helft, M., 2007. Yahoo Profits Steady; Revenue Up 8%. [Online] Available at: nytimes.com/2007/07/18/technology/18yahoo.html?_r=0 [Accessed 22 December 2013]. Helms, M.M. Nixon, J., 2010. Exploring SWOT analysis – where are we now?: A review of academic research from the last decade. Journal of Strategy and Management, 3(3), pp.215 251. Knight, K., 2007. Yahoo Revenue Up for 2006. [Online] bizreport Available at: bizreport.com/2007/01/yahoo_revenue_up_for_2006.html [Accessed 22 December 2013]. Miller, R., 2013. Google loses marketshare in latest comScore stats, but Microsoft unchanged. [Online] Available at: fiercecontentmanagement.com/story/google-loses-marketshare-latest-comscore-stats-microsoft-unchanged/2013-12-17 [Accessed 23 December 2013]. Redsicker, P., 2013. Findable Content Marketing: 3 Google Keyword Tool Tips. Content Marketing Institute. Saad Kamal, 2009. Google Bites on 72% of US Search Market. [Online] Available at: saadkamal.com/search-marketshare-nov09/ [Accessed 22 December 2013]. Schwartz, B., 2006. [Online] Available at: http://searchenginewatch.com/article/2057435/Ask.coms-Revenue-Increases-62-Percent [Accessed 22 December 2013]. Shankland, S., 2009. Google conquers 2008 search market in U.S. [Online] Available at: http://news.cnet.com/8301-1023_3-10143183-93.html [Accessed 22 December 2013]. Shulman, L., 2008. The Return of the Cash Cow. Chicago: The Boston Consulting Group. Sterling, G., 2012. Microsoft Delivers Strong Quarter: $17.4B Revenue, Bing Division Sees Smaller Loss. [Online] Available at: http://marketingland.com/microsoft-delivers-strong-quarter-17-4b-revenue-bing-division-sees-smaller-loss-10394 [Accessed 23 December 2013]. Strategic Management Insight, 2013. SWOT analysis of Google. [Online] Strategic Management Insight Available at: strategicmanagementinsight.com/swot-analyses/google-swot-analysis.html [Accessed 23 December 2013]. Yahoo! Inc., 2011. Yahoo Annual Report. Sunnyvale: Yahoo! Inc.

Multivariate analysisand cluster Speech or Presentation

Multivariate analysisand cluster - Speech or Presentation Example This analysis is aimed at investigating the significant difference between the USFOX and BRITISHFOX. In this study, the variables are F1 Height at shoulders in centimetres, F2 body length in centimetres, and F3 weight in kilograms. In this case we will investigate if there is any difference in adult male red fox measurements between the US and Great Britain. The difference between the two populations USFOX and British FOX will also be investigated in this research. In this study, we will investigate if there exists any correlation between the height at the shoulders, and the length of the body (Tunner. D. E and Youssef-Morgar C.M, 2013). The correlation between the height of the body and the weight of the body. The correlation between the length of the body and the weight of the body. We will first explore the population to investigate the univariate normality and bivariate normality, Kutner, M. H., C. J. Nachtsheim, J. Neter, andW. Li (2005). We will also explore the relationship be tween the variables. We use the r-program to do the analysis test for univariate and bivariate normal. Statistics is in every day activities, and its hard to go without any encounter of statistics (Campbell, G, Stonehouse, G & Houston, B 2002). Without statistics, we couldn’t be able to plan our budgets, pay our taxes, enjoy ourselves to the fullest or even evaluate our performance in the various job positions. Descriptive statistics includes qualitatively describing the features of gathering of information. Descriptive statistics aims at summarizing the sample unlike inferential statistics that aim at learning about the population. The descriptive statistics are not obtained on the ground of probability theory. Some of the measures used to define the data are the measures of central tendency and the measures of dispersion (Brue Stanley. & Randy Grant, 2007). The measure of central tendency that we are going to look at include; mean,

Terrorist group Al Qaeda Research Paper Example | Topics and Well Written Essays - 1750 words

Terrorist group Al Qaeda - Research Paper Example Many claim that the origins of the group go back to the Soviet invasion of Afghanistan, giving us a glimpse of the basis for the group from its inception. It is basically a stateless army made up of mostly Sunni Muslim’s who are willing to die for their cause. This paper is designed to explain Al Qaeda and to educate the reader about the dangers of the organization and what the global community is doing to protect itself from the radical group moving forward. Numerous attacks have been attributed to Al Qaeda, including embassy bombings, that attacks in Bali, and the horrific events that occurred on September 11, 2001. These, and other events like them, were brazen attacks that the organization proudly took credit for. There have been hopeful signs in recent years, however, of a weakened organization in light of numerous leaders being killed by enemy forces, such as Osama bin Laden. Whereas previously Al Qaeda had a strong leadership at the top that directed nearly movement of its followers, the group today lacks strong top-down management, resulting in many splinter groups that are formed in response (Fariborz, 2010). In addition, many members of Al Qaeda have branched off on their own, opting to carry out their own ideological principles that might be in conflict at some level with the organization as a whole. With all of the signs pointing to a weakened Al Qaeda today, the possibility exits to think that the danger is over, but this would be a mistake. Let us now take a look at the historical basis of Al Qaeda and why the future will most likely see a resurgence in the group purporting acts of terror throughout the world. Going back to the beginning, we know that Al Qaeda began largely as a result of Afghans rising up to fend off the Soviet occupation of Afghanistan. In order to win this war, multitudes of volunteers from across the Middles East arrived to fight in Afghanistan. These individuals were known at the Mujahideen, and they were known to be f ighters that would go to any length to defend their Muslim brothers. Naturally, a movement like this need tremendous capital resources, chief among them money. This is where Osama bin laden entered in. He quickly rose up to the person primarily responsible for bankrolling a new organization whose primary responsibility was infiltrating Mosques around the world to recruit Muslims to join the cause. The Mujahideen, then, more than any other factor, was largely responsible for defeating the Soviets and keeping Afghanistan a sovereign nation (Jones, 2012). With the war over, Osama bin Laden did return to Saudi Arabia, which is where he is from. While there, he worked feverishly in establishing a group that was designed to aid the veterans of the Afghan War. Many of these individuals had now moved on from Afghanistan as to fight in other wars that were going on around the world, all of which was viewed as a fight for the Muslim cause. As Osama bin Laden began to develop this organization , the need for recruiting more fighters and to raise more money became apparent. Out of this resolve was the basis for forming the organization we know today as Al Qaeda. While back in Saudi Arabia, bin Laden began studying on an even deeper level with various radical Islamic thinkers in the region. Many of these clerics and leaders were very interested in what he was doing, and indications are that he was starting to grow an elaborate organization even before the Iraq invasion of Kuwait in 1990.

Ford Motor’s Financial Health Progress Report Essay Example for Free

Ford Motor’s Financial Health Progress Report Essay In the coming week, Learning Team B will discuss the financial health of Ford Motor Co. The discussion will include an analysis of the current financial condition after calculating profitability ratios, liquidity ratios, activity ratios, and solvency ratios. We will answer questions about where the company began, how the company manages their investments, and where the company is now financially. We will also look at the DuPont Method as it relates to Ford Motor Co. and their financial troubles. Specific Task that have been Accomplished How Much the Company has borrowed? It has been discovered that Ford Motor Co. borrowed 23.5 billion dollars in 2006 from the government in an effort to reduce debt. Ford Motor Company’s debt liabilities, long term-debts, current notes is the total of what the company has borrowed. Define the Business Need Because of the money borrowed, Ford is in better shape than General Motors and Chrysler. The financial ratios, profitability, liquidity, activity, solvency, have already been calculated. The business need will include high-level deliverables to resolve problems. The business needs of the Ford Motor Company is to improve in the area of return on equity and return on capital by addressing customer service needs and customer satisfaction as a means of retention of reputation and quality assurance. How liquid is the Company The liquidation of Ford Motor Company can easily be defined as the ability in which as asset can be converted into cash, to meet short-term financial obligations. In order for Ford to meet this obligation, the company has to have more liquid. The company can calculate their liquids by using financial rations such as cash ratio, quick ratio, and current ratio. How Efficiently the Organization is using its Assets This will be determined by using the Debt Ratios of the company’s liabilities and assets. Additionally, the straight line depreciation method will be used to determine if assets are profitable or assuming greater debt to the company. Strength and weakness The strength and weakness of an organization is crucial. According to (Titman, Keown, Martin, p. 79), â€Å"Financial ratios provide a second method for standardizing the financial information in the income statement and balance sheet. Ratios answer questions about the firm’s financial health or strength and weaknesses.† The relevant questions are how liquid is the firm, will it be able to pay on time, did the firm finance the purchase of assets, is the management efficient in utilizing assets to generate sales, is ROI adequate based on the organization financial goals and objectives, and are shareholders getting value for their investment. The ratio mechanism is liquidity, capital structure, and asset management efficiency, profitability, and market value ratios assessments. â€Å"The acid test is the current ratio to assess firm liquidity; we assume that the firm’s accounts receivable will be collected and turned into cash on a timely basis and that its inventories can be sold without an extended delay. But the truth is that a company’s inventory might not be very liquid at all, (Titman, Keown, Martin, p. 80).† Debt Equity Financing According to (Investorwords.com, 2014), â€Å"Debt financing requires borrowing money, usually as a loan from a bank, financial institution or commercial finance companies, to fund investment of the organization.† Organizations must keep in mind that debt builds credit that s supports lower insurance rates and future borrowing. Additionally, an organization can gain a tax deductible interest rate to lessen the impact of repayment. Equity financing requires investment partners that provide funding for a share of ownership. Each type of financing has advantages and disadvantages of appeal, organizations use both to finance investment ventures. Problems, Solutions, and Potential Issues The high-level of deliverables occurs according to the Britannica (2014)  website â€Å"because of financial struggles at the beginning of the 21st century, the company sold off Aston Martin in 2007 and both Jaguar and Land Rover in 2008.† In addition to selling â€Å"Ford manufactures passenger cars, trucks, and tractors as well as parts and accessories.† Next Steps The team should further expound on the business need of Ford Motor Co. The Market Value Added (EVA) and Economic Value Added (EVA) have been research, but need to be further researched to explain difference it makes for Ford Motor Co. All ratios and ROE need to be calculated and explained: ELIZABETH Profitability Ratio Liquidity Ratio Activity Ratio Solvency Ratio ROE DuPont Method Finally, the team needs to determine how profitable the organization is at the end of the research. Conclusion In concluding, Learning Team B discusses the financial health of Ford Motor Company within a progress report. The report includes an analysis of the current financial condition after calculating profitability ratios, liquidity ratios, activity ratios, and solvency ratios. The report answer questions about where the company began, how the company manages their investments, and where the company is now financially. The report finally looks into the DuPont Method as it relates to Ford Motor Co. and their financial troubles.

Essay --

As a part of my endeavor to pursue higher studies I humbly submit the Statement of Purpose. This statement would succinctly recapitulate my ambitions and credibility as a promising zealous student in your institution. First of all, I would like to introduce myself as Mr. Satyanarayana Shiva Mantravadi, an undergraduate B. tech Engineer with Electronics and Communication Engineering specialization from Koneru Lakshmiah University, one of the very distinguished and esteemed universities in our country. Right from my school, I was always fascinated by Mathematics, Science and Research in general. And then again in high school, it was this propensity which led me to take up Mathematics, Physics and Chemistry as my major subjects. This passion eventually made me to opt for Electronics and Communication Engineering as my field of expertise. I would like to present my past performance as the bona fides for my success in my future endeavors. My innate strength has always been my quantitative and analytical abilities, which instilled me with a penchant for Mathematics and Physics. I opted for the same in my 12th grade and secured a score of around 96% in core subjects. I was placed in the top 3% of five hundred thousand aspirants who took entrance examination for IITs. This performance helped me in getting admission into Koneru Lakshamiah University, Vijayawada, India. During the course of my preparation for this exam, I had realized that my interests lay in the broad principles of scienc e and its basic fundamentals and I ascertained Electronics and Communication Engineering to be the apt subject, catering my taste. It was the time when technology had slowly begun to repose the lives of the people. Electronics and Communication Engi... ...of academic excellence accompanied by proficient Faculty and research facilities. Moreover, your institution being the confluence of people from every race, religion and nationality provides the right kind of exposure needed for upbringing of one’s natural skill. I especially thank you for giving me the opportunity to express about myself. Hailing from an educated family, I am confident that I possess the required perseverance and commitment and am sure that I’ll cope with your expectations. It would be a great honor to my family and my country if I could attain remarkable achievements in my field. I assure you that I would keep up my diligence and good demeanor during the course. I hope you find my purpose definitive and I fit in to your image of a promising research student. I look forward to prove myself. ( Satyanarayana Shiva Mantravadi) Essay -- As a part of my endeavor to pursue higher studies I humbly submit the Statement of Purpose. This statement would succinctly recapitulate my ambitions and credibility as a promising zealous student in your institution. First of all, I would like to introduce myself as Mr. Satyanarayana Shiva Mantravadi, an undergraduate B. tech Engineer with Electronics and Communication Engineering specialization from Koneru Lakshmiah University, one of the very distinguished and esteemed universities in our country. Right from my school, I was always fascinated by Mathematics, Science and Research in general. And then again in high school, it was this propensity which led me to take up Mathematics, Physics and Chemistry as my major subjects. This passion eventually made me to opt for Electronics and Communication Engineering as my field of expertise. I would like to present my past performance as the bona fides for my success in my future endeavors. My innate strength has always been my quantitative and analytical abilities, which instilled me with a penchant for Mathematics and Physics. I opted for the same in my 12th grade and secured a score of around 96% in core subjects. I was placed in the top 3% of five hundred thousand aspirants who took entrance examination for IITs. This performance helped me in getting admission into Koneru Lakshamiah University, Vijayawada, India. During the course of my preparation for this exam, I had realized that my interests lay in the broad principles of scienc e and its basic fundamentals and I ascertained Electronics and Communication Engineering to be the apt subject, catering my taste. It was the time when technology had slowly begun to repose the lives of the people. Electronics and Communication Engi... ...of academic excellence accompanied by proficient Faculty and research facilities. Moreover, your institution being the confluence of people from every race, religion and nationality provides the right kind of exposure needed for upbringing of one’s natural skill. I especially thank you for giving me the opportunity to express about myself. Hailing from an educated family, I am confident that I possess the required perseverance and commitment and am sure that I’ll cope with your expectations. It would be a great honor to my family and my country if I could attain remarkable achievements in my field. I assure you that I would keep up my diligence and good demeanor during the course. I hope you find my purpose definitive and I fit in to your image of a promising research student. I look forward to prove myself. ( Satyanarayana Shiva Mantravadi)

Willy Russell Wrote Educating Rita

Throughout the play Wily Russell successfully conveys the message that education is more than just passing exams. He does this by characterization, language, form and structure, society and history, all of which I will be covering in this essay. Wily Russell characterization of Frank and Rata allows the audience to be aware of each of their needs and exaggerates their changes by the end of the play. They act as needy educators, progressing, learning and teaching one another.Frank Is Rite's English professor, he Is drunken, delusional and generally, worn down by his circumstances such as his failed marriage and his Inability to continue writing his poetry, but he Is educated. Frank Is unhappy In life, we can see this as he has an excessive need to drink alcohol. In order to fuel his adulation he has taken on Open university applicants, â€Å"l suppose I did take it on to pay for the drink†. Wily Russell created Frank with a drink problem because it shows he is miserable in life , as he needs to drink to numb the pain and ignore his sadness.He is extremely self deprecating, â€Å"it's myself I'm not too fond of†, this is because he sees himself as being responsible for his failed marriage, he dislikes his robotic students and his poetry is unpublished, Frank knows that Rata will lose her originality, â€Å"you will have to abandon our uniqueness in order to pass examinations. I'm going to have to change you. â€Å", and therefore this Is a worry to him. These unfortunate events have led to Frank having a low self-esteem resulting in Franks abuse of his own body by way of drink.Frank Is a poor role model as he doesn't realism he needs to face his problems and change because he Is old, traditional, stuck In his ways, and thinks It's too late, this Is symbolized when Rata tells Frank to fit the door handle, Frank says â€Å"l suppose I always mean to† to which Rata responds â€Å"that's no good always meaning' to, is it? â€Å". I think this n essential part of Franks character because he needs someone to aid him and bring about the process of self-improvement, someone to show him that life is more than being unhappy and someone to boost his self-esteem, Rata.Rata is an opinionated, intimidated, open minded, honest, naive, working class, Lilliputian hairdresser going against expectations in order to seek an education. When asked by Frank, â€Å"What do you want to know? † she replies, â€Å"Everything†. Despite hurdles she has got to a position In life where she has the opportunity to change and she Is determined to do so, as she wants to know â€Å"everything†.Wily Russell has created Rata In this Individual unique manner, she neither fits the norms expected of her peers nor Franks ‘Robotic students', so that she is a breath of fresh air into Despite helping Frank later in the novel Rata becomes reluctant to do so as she starts to think that he is helpless, â€Å"If you could stop pouring th at Junk down your throat in the hope that it'll make you feel like a poet you might be able to talk about things that matter†. She realizes that he needs her more than she needs him and therefore moves further away from him.In the opening stages of the novel Rata is very eager ND determined to learn; this is unusual of Franks students and is the reason why he values her fresh uniqueness so highly. Wily Russell has given Rata great determination; this enables her to not only make significant changes to herself but also to change Frank because he admires her as do the audience, â€Å"l think you're marvelous†. Atone point in the play Frank is reluctant to educate Rata as he doesn't consider himself worthy to teach her without her Joining the ranks of his robotic students, however as usual Rata has the last word and wins Frank over.Wily Russell has characterized Rata and Frank in this manner so that they can learn room each other, although Frank sees his role in Rite's lif e as her educator he himself will be forced to accommodate significant changes in life by Rata. I think Wily Russell is very successful in reflecting on the whole of society's way of life through Frank and Rata, showing their differences and how education involves more than Just gaining knowledge of literature. It is important that as an audience we like the characters and we have a relationship with them so their well being becomes an interest to us.This makes the play more exciting and involves the audience because if something bad happens to the harassers it affects us too, if something good happens this affects us equally. A character can also be intentionally portrayed so that the audience dislike them, this still creates a relationship with the character and still involves the audience and an example of this portrayal of character is Denny. I felt angry when Denny burnt Rite's books because he was trying to deny Rata, an endearing character, of an education and I was happy whe n Rata moved out.Russell makes us sympathies with the two characters as he wants the audience to care for and be involved with Frank and Rata, also characteristic them to be endearing. He does this by making Rata confide in the audience and Frank as well as being extremely open. He makes Frank unhappy in life, miserable and self- deprecating. Instead of walking into the classroom and talking about literature Rata talks about other matters such as smoking â€Å"l hate smoking' on me own. An' everyone seems to have packed it in these days†, art â€Å"that's a nice picture, isn't it? And swearing, â€Å"it's the aristocracy that swears more than anyone†. When asked, â€Å"would you like to sit down? † by Frank she sharply replied â€Å"no! † as she is not a typical student. These hints of individuality make us like Rata because she is new to us as she is to Frank. Mire's the first breath of air that's been in this room for years†. She passionately tel ls us everything about herself and enjoys talking to us. We can see this as she says, â€Å"l talk too much, don't l? I know I talk a lot. I don't at home. I hardly ever talk when I'm there.But I don't often get the chance to talk to someone like you; her back and like her talking to us. We sympathies with Rata because she has had a hard time getting to a point at which she is able to have an education and she has difficulties in learning because of the issues at home. In Act 1 Scene 4 Rata tells us that she writes her essays at work because her husband doesn't like her doing it at home, â€Å"Denny gets dead marked if I work at home. He doesn't like me doing' this. I can't be bothered arguing' with him†.Some people may not sympathies with Rata because she often doesn't let Frank have a say, interrupts him and puts him in uncomfortable situations such as when she says â€Å"Look at those its†, this makes Rata seem over powering and insensitive towards Frank who is alr eady unhappy in life. The audience sympathies with Frank because he is unhappy in life and often puts himself own â€Å"Everything I know†¦ Is that I know absolutely nothing†. We feel sorry for Frank as we can see that he is a better person than he thinks he is. As we already have established that we like Rata the fact that she likes Frank makes us like him too.She tells Frank â€Å"If I'd got some other tutor I wouldn't have stayed† she also says he is scoring â€Å"ten out of ten† and tells him to â€Å"go to the top of the class an' collect a gold star†. We trust Rata that Frank is a good person. The popularity of a character is often dependent on another characters views, such as when Rata speaks badly of Denny, â€Å"l hint he's thick†, this hints towards what Dyne's character will be like in the play and straight away puts him down in the audiences eyes. People may not sympathies towards Frank in instances such as Act One, Scene Four whe n Frank gives Rata his work to criticism, â€Å"you want literacy criticism?I want an essay on this lot by next week† Frank could be seen as guilt tripping Rata because she will now be forced to return to Frank and speak badly of his work. This will be portrayed as hurting Frank as he is already fragile and could be seen as a nasty act on Rite's part, she will have to act superior to her professor and put him down. Frank misjudged Rite's character and put her in a potentially damaging situation, which caused Rata a lot of stress and discomfort, â€Å"What me? Some stupid woman who gives us all a laugh because she thinks she can learn† and â€Å"I'm a freak†.Franks efforts to include Rata in an upper class circle could have been seen as inconsiderate as she wasn't at the stage where she could comfortably fit in, he should have reassessed to situation to ensure he wasn't doing Rata any harm. Also, Franks reluctance to teach Rata could be seen as selfish because he is more concerned about himself losing her company than her being pappy. However, I believe that Frank was looking at the situation from both of their points of view; he was never trying to hurt or slow Rite's progression but instead, think what was best for her.As Rata becomes educated she learns about different aspects of literature such as sentimentality, subjectivity and literary criticism. She studies a number of authors and becomes knowledgeable of literature. We can see that Rata has learned about literature when Frank says â€Å"you recognize the hallmark of literature now'. She recites Blake from memory â€Å"O Rose, thou art sick† and is knowledgeable of him muff don't do Blake without doing Innocence and Experience†. She talks about Peer Gent, Blake and Shakespeare â€Å"We were talking about Shakespeare†.Rata can now make her own decisions about literature, Frank earlier commented that Rata would not â€Å"richer† if she looks â€Å"below th e surface†. Rite's newly acquired knowledge is vital in the role of the beginning of change. She uses her literary skills when talking to other students and making new friends. However this literature would not be important to her if she didn't want to change as she is using education to empower her, this would not be necessary if she did not desire change. Rata learns a lot about life throughout the play which shows that education is more than Just about passing exams.Rata learns that through education she can break away from the traditional expectations placed on a working class woman in the sass's and by the end of the play she realizes that education offers freedom to make choices in life. She also learns that education in itself does not provide a better life but does give her the empowerment to make change if she so wishes, â€Å"l might go to France, I might go to me mother's. I might even have a baby. I Dunn. I'll make a decision. I'll choose†. Education has giv en Rata a new unique outlook on people; she learns to see them for who they are and not for their class or literature knowledge.Through education Rata found new confidence in her ability to achieve much more than she ever thought possible, it opened up new horizons for her. By the end of the play Rata had knowledge of literature but more importantly she had a greater understanding of life. What Rata learned about literature will help her to pass exams and in the long run will only affect her in a small way compared with what she learned about life that will affect everything she does such as her thinking, reasoning, the way she treats others and herself.Education matured Rata and gave her skills and choices that will stay with her forever giving the message that education is about more than Just passing exams. Frank learns that he is a better teacher than he thought he was at the start of the play and learns to reinvent his teaching skills, â€Å"l wanted to come back an' tell y th at. That hay good teacher. † He sees that his knowledge has empowered Rata and has potentially made her happier.However, Frank may think that Rite's changes are bad ND feel responsible for Rite's loss of individuality as he did earlier in the play, â€Å"l shall insist upon being known as Mary, Mary Shelley', by saying this and referring to the author of Frankincense Frank is questioning his skills as a teacher because he think he has created a monster in Rata. Rite's open personality inspires Frank to face his problems more head on â€Å"If you could stop pouring that Junk down your throat in the hope that it'll make you feel like a poet you might be able to talk about things that matter†.In the earlier stages of the play Frank was hiding from problems such as his rink issues, unhealthy diet, relationships, lack of confidence and attitude towards Rite's education. Rata influences Frank because he sees the way she accommodates change in herself which in turn encourages him to take a close look at himself and the ways he too can change, she adds humor and Joy to his life helping him to not view himself so negatively.Following this process Frank learns to be more relaxed about life and face his problems rather than hiding behind his drunkenness, Rite's personality inspires Frank to be more light-hearted and reveal Franks true self. By he end of the play I think that Franks changes as a teacher are more important to him because he realizes that he has to power to influence people, now that he has discovered this it will be easier for him to practice and take into account when around him.What Frank learns as a person is still very important to him but by the end of the play he seems to forget all that he has learnt by reverting to his old ways, in Act Two Scene Three we find out that Frank gave a lecture drunk, â€Å"Passed? I was glorious! Fell off the rostrum twice† and says to Rata, â€Å"Sod them – no, buck them! , this shows that what Frank learnt wasn't as important to him because he choose to take the easy way out rather than the more beneficial way to himself. Russell uses Rite's language to show Rite's changes.At the start of the play Rata speaks in a crude and socially unacceptable manner. As she becomes educated she is inspired by Trash's dialect and mimics her choice of language. However, by the end of the play Rata reverts back to her old manners of talking like an uneducated woman. When Rata first meets Frank she speaks in a very strong Lilliputian accent and is very direct, she TTS people in uncomfortable positions, this can be seen when she starts to talk about an erotic painting using words such as â€Å"its†.Frank reacts to this by coughing and hastily looking down on some papers, this shows he is embarrassed talking about a sexual topic unlike Rata. Rite's language represents her as being uneducated, Frank speaks in a posh way, as he is educated; his vocabulary is wide and well chosen. T he different language makes it easy for the audience to realism and be reminded of their different backgrounds; language is a good comparison between the two characters. In the next scene Rata changes her language, she tries to speak like an educated upper class member, when asked â€Å"What's wrong with your voice? By Frank, Rata replies, â€Å"Nothing is wrong with it, Frank. I have merely decided to talk properly. As Trash says there is not a lot of point in discussing beautiful literature in an ugly voice. † Rata chooses to change her voice because she doesn't feel worthy of discussing poetry in her own â€Å"ugly' voice, she considers her newfound self to be of more importance than her uneducated self and therefore wants to rid of any relations to her old ways. She has lost her uniqueness and innocence that Frank valued so highly in her.I don't think this change in Rite's character is a positive one because it shows that Rata considers class and status to be more impor tant than a person, I think that this change will not make Rata any happier because she is only doing it to please Trash, and despite not knowing this at the time, it does not suit her other unique characteristics. By the end of the play Rata averts back to her original language, she says, â€Å"l Dunn. He's a bit of a wander really. But Vive never been abroad. An' me mother's invited me to here's for Christmas.I think this is because Rata has realized that language is an unimportant external change and doesn't make a person any happier. Rata is still liked by Frank despite her uneducated language possibly even more so because it gives her individuality. Rata language is probably similar to Russell own, as he is from Liverpool. Having Rata speak in such a manner makes the play appeals to people whose language is similar and will allow Rata to be easily related to by a wider audience. Wily Russell only has two characters in the play; this unusual amount helps exaggerate the differen ces between Frank and Rata.They create a culture clash as they were brought up in different manners; they have different backgrounds and now have different expectations for the future. In the past Frank was educated and grew up to live in â€Å"Former' an upper-class part of Liverpool. Now, he has lost all his aspirations and lives to drink, â€Å"l did take it on to pay for the educated because she thought â€Å"studio' was Just for wimps† and didn't try hard at school because it would have parted her from her friends, â€Å"if I'd started taking' school seriously I would have had to become different from me mates, an' that's not allowed†.Now, Rata wants an education, she wants to learn â€Å"everything† and her hopes for the future are to discover herself, â€Å"See, I want discover myself first. Do you understand that? † The two characters learn from each other. Russell has put Rata and Frank together because they educate each other, in terms other t han Just literature and examinations. They are moving towards one another's pasts and are both needy of each other. At this point in the novel Franks influences on Rata have been focused mainly in an academic sense, â€Å"assonance. Well, it's a form of rhyme†.Rata teachings have inspired Frank, â€Å"l think you're the first breath of air that's been in this room for years†; possibly even driving Frank away from his predicted future. Having two characters in the play makes it easier for the audience to hear Frank and Rite's opinions. It is easier for the audience to see how they are different I. E. In language. And finally, it makes the audience endear towards the characters because they are different and willing to help each other. We don't like one and dislike the other because we sympathies with them both and their different situations.However, there are some problems with having only two characters, the audience could get uninterested because of the lack of variet y created in the play. We only see the story from two different viewpoints and therefore have a limited understanding of the social effects and implications of the play. It could be difficult for the audience to fully understand the impact of the characters changes on Frank and Rite's family and friends as we are never given a first person account. Russell uses clever devices such as Dramatic Irony in the play.Dramatic Irony occurs whenever we see one of the characters say something negative of the other because we know they like each other through their body language and speech, â€Å"He glances at his watch, moves to the window, looks out, glances at his watch again and then moves across to the books. † In this case Franks body language clearly shows he is waiting with great anticipation for Rite's arrival. He also often compliments her to the point at which his efforts could be perceived as a little flirtatious, â€Å"irresistible thing like you†.Rite's speech indic ates she too likes Frank â€Å"Because you're a crazy mad pips artist who ants to throw his students out the window, an' I like you†. Rata shows her affection more openly than Frank despite her insult. The Dramatic Irony keeps Frank and Rite's relationship more interesting to the audience and makes the audience intent on watching the play as they want to know how their relationship ends. An interesting relationship is vital in this particular play because there are only two characters and so much of the play is dependent on their varying relation.The structure of the play changes throughout. In Act One Rata needed Frank to teach her, she was demanding, Hereford she controlled the action, said the most and always had the last say. However in the next act, Rata changes her voice and accent, attempting to speak like a member of the upper class and converses freely with Franks other students as she thinks she is educated and therefore is on their level. There is a dramatic revers e in roles at this point in the novel.It is now that Frank needs Rata, Frank needs to change doesn't need Franks help anymore and accuses him of trying to hold her back, now that she knows â€Å"what clothes to wear, what wine to buy, what plays to see, what papers and books to read†. Rata thinks differently to what she did before, Frank earlier commented that Rata would not â€Å"overcomplicated† Blake, but she now makes her decision that Flake's poetry is â€Å"richer† if she looks â€Å"below the surface†, this shows she doesn't think she needs Frank to tell her what to do anymore.The more Rata is changing the less dependent she becomes upon Frank. She makes independent decisions and believes she is better than Frank as she goes against his word, â€Å"l don't need you. Vive got a room full of books†. She adopts an opposite view to at the start of the play when she begged for Franks enlightening knowledge. Frank expresses his views to this chang e and says to Rata, â€Å"Found a new song to sing have you†, this suggests that Frank doesn't like Rite's change and thinks she is pretending to be something she's not.This change made me empathic with Frank because he is still interested in Rata and she is no longer interested in him. Frank has given Rata much throughout the course of the play and Rata seems unwilling to help Frank in return at his time of need. If I were to direct to play I would dress Rata in costume that symbolisms school life and education to exaggerate her change. She would be rearing a university scarf or Jumper apposed to cheap, second hand, common clothes representing an uneducated person of working class status, which she may have worn at the start of the play.Frank would be dressed in a messy, worn, suit and his classroom would be untidy and dusty especially the bookcase in order to exaggerate one well kept book hiding a supply of alcohol. The set is important because it is a part of Frank that is enticing for Rata, â€Å"I'm guan have a room like this one day. There's nothing phones about it. Everything in its right place. (After a pause. ) It's a mess. But it's a perfect mess. This use of costume and set would exaggerate both Frank and Rite's characters, providing a visual representation for the audience.Russell makes the audience think about society by using stereotypes and prejudices. His particular use of stereotyping raises a number of questions amongst the audience, concerning the following issues; society's influence, the government, the education system and personal values. Rata is a working class hairdresser, â€Å"you're a ladies hairdresser†, living on an estate in Liverpool, â€Å"our estate†, expected to stay at home and raise a family. This stereotypical working class woman trying to better resell makes us question our values.We ask ourselves whether or not it is right that society tells us what to do, is it right that Rata should be told to sta y at home with her harnessing husband and be forced to have a baby against her will, â€Å"Come off the pill, let's have a baby', or should Rata be allowed to push her family into uncertainty in attempting to better herself? In the 1970/sass the government overlooked the working class, they suffered due to the lack of investment made in the housing and schools, their chances in life were reduced and not cared about.The working class ere kept suppressed and unknowing so that they didn't start to question other peoples or the government's values. Most accepted the dreary situation, as it was hard to bring about change. Education empowered those who had it and those who audience see that it is not Rite's fault that she got into the miserable situation she did in life. Hearing of Rite's family personally made me angry as they conformed to typical stereotypes and were categorized by society, at first when reading the play I was cross that they couldn't see ahead and see any other aspect s of life other than theirs, â€Å"he's blind, he doesn't want to see†.However my mood and feelings towards Rite's family changed as my anger turned to sympathy. Denny is scared of change, he feels safe in his current situation because he knows it. He feels threatened by Rite's change and therefore he tries to stop her, â€Å"he'd burnt me books and papers†, Denny is not trying to change, unlike Rata Denny is following another stereotype, being uneducated he is not willing to change. He is safe in his world and doesn't want Rata to branch out and explore other aspects of life because this would mean change to Denny. Denny doesn't want to be affected; he thinks he is happy living in his cocoon.If Rata gets an education Denny will lose control and will no longer be able to conform to societies expectations of a man to provide. I felt sorry for Denny because to him Rata was having an affair with education, â€Å"Rata: You'd think I was having' a bloody affair. Frank: Are n't you? † This has the same effect to Denny as it would is Rata had an affair with a man, however having an affair with another man would be socially unacceptable and Denny would receive more support, instead he would be left â€Å"wondering' where the girl he married has gone†.By Rite's family going out, getting drunk and singing, â€Å"l .NET into the pub an' they were singing', all of them singing'. † They are accepting their situation but also trying to escape from it at the same time. Rite's mother says to her â€Å"there are better songs to sing than this†, this metaphor means that the family could be doing better for themselves. Rata wants to get away from this, she probably sees herself in her family and realizes that she needs to move on. Information about Trash affects us in two very different ways.At first Rata builds a picture that enables us to form an impression of an educated, refined woman from an educated family, Know she's dead classy. Y . Now like, she's got taste, Winnow like you Frank†, this information makes the audience happy because Trash now symbolisms what Rata is aspiring to and Rata is closer to achieving her goal of bettering herself. When Trash attempts to commit suicide we are distraught because Rite's dreams have been shattered, â€Å"l thought she was so cool an' together – I came home the other night an' she'd tried to top herself. Magic isn't it? â€Å".Rata has been crushed by someone she longs to be. The information makes us cross because we like Rata and sympathies with her. Wily Russell suggests there is a middle ground between the working class and the upper lass by making Rata a freethinker and giving her educated views on all aspects of society, â€Å"Just because you think we're all O. K. , that we're all surviving', with the spirit intact† and â€Å"he's blind, he doesn't want to see†, Rite's thoughts and attitudes toward the world are broad and are not limited like those of her family she can reflect on her own situations and is not â€Å"blind†.Without these views Rata would be part of the stereotypical working-class, this can be seen by Franks prejudice views on Rata before and after he meets her, he starts by saying â€Å"some silly woman's attempt to get into he mind of Henry James† and after meeting her changes his views and speaks fondly of her, describing her as â€Å"funny, delightful, and charming†. Rata feels as though she is out of place with her family yet also does not feel comfortable with Frank and his associates.My opinions on a middle ground based on Russell suggestions are that the middle ground is a classification of working class that aren't ‘stuck in a rut'. A middle ground is based on thoughts and attitudes such as Rite's open-minded thoughtful views. Choices in education in the 1970/sass's seem limited, especially to the working class. Just by writing the play Russell make's the point that it is highly unusual that a working class woman is having a higher education.Attitudes were also very bad concerning school and education, Rata tells us about her past views about school, â€Å"studying' was Just for wimps† and she is surprised she got another chance to go to university and get a higher education, â€Å"l was dead surprised when they took me†. In the early sass's it was even possible to leave school and start work at the age of 15, choices in education have changed vastly as it is now an accepted norm that a woman such as Rata could go to university.The descriptions of the education system make us cross as the government at that time didn't care much for education and a lack of investments were input to the education system. Rata shows that the old education system failed many that had the potential to be educated. However, she also shows us that against all odds you can achieve the unexpected. Russell makes the main point that education can be a form of escape; it doesn't provide all the answers but gives a person choice and empowerment. Education makes a person consider all the options and look at life from different aspects.Education is always the fuel behind improvements made in the characters and shows that Russell thinks educations main purpose is to improve upon oneself. Wily Russell is extremely successful at teaching us lessons about the purpose of education as most of the lessons learnt show that education is about more than Just passing exams. I think â€Å"Educating Rata† brilliantly raises themes of social class, education, relationships and personal changes; the play is a credit to Russell skills as a writer as he writes about serious issues in a comical manner, which attracts an extremely widened audience.

The Effect of Management Theory on the Practical World Free Essay Example, 2500 words

As Indicated in the management systems section of the website of Exxon Mobil, the company adheres to the policy of strict ethics and moral obligations while carrying out its operations and it is evident from the policies of the company. The company takes a keen interest in the corporate citizenship and acknowledges its responsibility towards the society. For this purpose high ethical standards have been maintained by the company and a corporate citizenship report has also been issued by the company. Some of the policies of the company that has been set with regard to the management of the company are discussed in detail in the following paragraphs. Standards of business conduct are the foundation stone for the ethical standards that are required to be maintained by the company s employees and non-employee directors around the globe. These standards comprise three broad grouping for the company employees to comprehend and they include guiding principles, sixteen foundation policies, and open door communication procedures. Lucid guidance is provided with respect to the ethics, gifts and entertainment, conflicts of interest, antitrust, and directorship policies. Segregation of personnel has been carried out for the duties of recording, approving and authorizing financial transactions in order to decrease risks. We will write a custom essay sample on The Effect of Management Theory on the Practical World or any topic specifically for you Only $17.96 $11.86/page At all of the business locations worldwide, business control systems are meticulously applied to ensure that every operation at the company s premises and relating to the products and services of the company is finally done.