Proliferation of Social Media Research Paper Example | Topics and Well Written Essays - 250 words

Proliferation of Social Media - Research Paper Example This is understandable since most of the worlds population turn to content from social media, such as friend recommendations, consumer reports, and the like, before making what they consider to be important decisions in their lives. People now have an accurate point of comparison and discussion. Therefore, it now behooves the leaders to tell the truth in all their reports, statements, and recommendations. Leaders have also been given a definite advantage by the social media connection that they can no create with their supporters and followers. They manage to get their message across with only a few keyboard strokes, to an audience far and wide. Social media has become the perfect advertising and promotional tool for the leaders who wish to stay abreast of their competitors, or understand the needs of their employees, business partners, and the like. They are no longer kept in the dark about the reality of their business, political, or social situations and therefore the leaders are able to address the issues appropriately as they come to

Textile Industry of UK Essay Example | Topics and Well Written Essays - 3000 words

Textile Industry of UK - Essay Example These two companies are major UK textile and apparel manufacturers. This report examines the growth prospects for the two companies trends in fashion have been listed at the close of the report. The aim and objective is to analyze the growth of the industry as a whole with the two companies presenting the model for growth behavior. A company with a vision to originate unconventional, vibrant outfits and frills was well established back in 2001 in East London. It initiated its work by printing t-shirts in a different style called "Screen Printed T-Shirts" This innovation got great appreciation and got famous in no time. The brand for its quality and uniqueness became reputable and spread its network in Japan, Paris and Italy. Creative designs and distinct style distinguish it from other brands. The company has mission to en light your day with it diverse product range, catering to all ages (Lazy Oaf Company, 2009). Witnessing the current economic downfall throughout the world the company has done remarkably well to maintain its place in the market by taking timely initiatives and launching campaigns and promotional offers that helped it securing its share in the market (Lazy Oaf Prices, 2009). The prices of products have been kept in accordance with the buying ability of masses, not to deprive them their right to buy quality brand. At this critical juncture the performance in terms of growth is uphill with innovation in Fashion stands as essential standpoint. Bay & Brown Company A UK design studio that promotes exclusive compilation of ideas, print designs and notions fabricate for UK and various international fashion industries. Bay and Brown is playing a key role in boosting the image of the company all over the world in terms of setting a benchmark regarding the fine prints and designs famous for their innovation and cost effectiveness (Bay & Brown Company, 2009). Comparison between Lazy Oaf Company & Bay & Brown Company I. Trend Setter Both the organizations are trend setters of their own particular type. Both have been initiating innovative ideas and setting a benchmark for the others to follow. This is not only limited to the borders of these countries but have certainly crossed other borders with convincing successes. II. Goodwill in the Market These leading organizations enjoy their goodwill in the market by providing and catering to the needs of the masses. The uniqueness of their brands has been one of the major factors contributing in their uphill goodwill. In this critical scenario of recession it is the most difficult work to keep up the brand name in the market but hats off to the companies which have been working for sustaining their brand names. III. Share in the Market Due to increased market goodwill these organizations enjoy a handsome market share as well. In their success the role of the goodwill is of key importance as it increases the

Theme Based Malls Essay Example for Free

Theme Based Malls Essay The development of unorganized retailing into an organized one in the form of shopping malls was a new concept for India until recent years. With the changing shopping needs and aspirations, consumers are finding it easier to shop at malls where a wide choice of merchandise is available under one roof which comprises the reasons for the growth of shopping malls in India. Thus bringing hundreds of bulk buyers under one roof is fast emerging as a new concept in the country. It gives a far better ambience removing the hustle and bustle of the narrow lanes of market. Malls have changed the way people used to shop but its time when malls too are changing. The emerging concept of themed based malls also called as specialty malls has changed the traditional outlook of the regular ones. They provide better shopping experience to their customers. The themed based mall caters specific need of the people and have specific target market segment. The success of these malls is entirely dependent upon the catchment areas, diversity with the product category and brands, the demand of the product/brands in the city and overall experience in the mall by the niche segment of customers. In such kind of malls, the range of goods plays a critical role in attracting customers. India is still a nascent market for this kind of malls. These malls are now operating in many cities in India including tier 2 and 3. Prosperous northern cities like Jalandhar, Ludhiana, and Patiala are gaining importance among retailers for theme based malls catering to niche customers for automobiles and jewellery. Some of the theme based malls existing in India are- Gold Souk (jewellery malls), Wedding Mall, Electronic Mall, Auto Mall, etc. With a rapidly expanding population of high net worth individuals, India has become one of the worlds five largest markets for luxury products and this sector is expected to grow at a rate of 15-20 percent per annum over the next five years. According to the retailers association of India these malls will take up 10% of the total malls in India in near future. There is great diversity in the Indian customer base and developers are beginning to understand the particular needs and aspirations of different market segments. In the last ten years, there has been a proliferation of traditional malls across India but demand is now creating a focus on niche markets and the necessity to provide differentiated shopping experiences. Success here is not judged by footfall but by high conversion rates as they target serious buyers. Research has also shown that the conversion rate for customer walk-ins into sales are as high as 70 to 80% in speciality malls as compared to 8% to 10% in traditional malls. The entry of organised players into retail development and mall management in India would help address issues like project execution and operational efficiency. The concept of theme-based retailing is likely to gain more momentum in the coming years. For India to grow further in this industry, it will require investment by both domestic and foreign players, attracting international retail investors wanting to enter newer markets. The ramping up of operations with big investments by both domestic and foreign participants in retail is likely to facilitate greater diversification, leading to the growth of specialty malls, thus transforming fundamental shopping format to unique selling proposition/concept.

History and Marketing Strategy of Apple Inc

History and Marketing Strategy of Apple Inc History and background of the company: The history and the back ground of Apple Inc which used to be Apple Computers, Inc when they first started in California USA and become a multinational company which started from scratch. Apple Inc mainly deal with consumer electronics, computer software and commercial servers. Apples most famous products are iPhone, iPod and Macintosh computers. Apple was formed by Steven Paul Jobs 21 and Stephen Gary Wozniak 25, they created a first Apple computer on 1st April 1976 named Apple I. Apple was incorporated in 1977 in California (Apple website, FAQ). For about 20 year Apple computers Inc was predominantly a manufacturer of personal computers that includes Power Mac, Apple I, Apple II, Apple III and Macintosh lines but also faced unstable sales and low market shares. Steven Job resign the company in 1985 due to infighting and he rejoin in 1996 as a CEO of the company. He brought with him a new corporate philosophy of identifiable product and simple design. Introducing a great success of iPod music player in 2001, Apple become a leader in consumer electronic industry, dropping computer from its name and keeping on to release the iPad and iPhone. And in present Apple is one of the biggest technology company in the world, with the revenue of over $60 billion per annum[ Hormby Thomas, A history of Apples Lisa, 1979-1986, Low End Mac, 6th October 2005] [Apple website]. Strategy and Implementation Philosophy of identifiable product and simple design help Apple maintain their growth in early 80s and a huge part of success is due to its leadership in the education sector, which was one of the brilliant business strategy, education environment provided Apple with a great amount of loyal users around the world. They started targeting into education sector in Cupertino California by a very important agreement between Steve Job and Jim Baroux of (LCSI) Logo Computer Systems Inc, which was an agreement to donate one Apple II and one Apple LOGO software package to every public school in Texas. The idea was great and the philosophy behind that was that if they donate one package to each school then this would result in thirty more packages to sell, which is estimated as the number of students in one classroom at least and ofcourse some more purchases are possible from parents who wants to support the technology to make their children to stay aware of technology, learn more and get fami liar. This significant agreement between Apple Inc and Logo Computer System Inc (LCSI) was a great success though out the State, which establish a very strong and constant presence for Apple in the schools throughout California. This become Apple IIs era in schools right across the United States and the leadership of Apple in education sector around the world continues in the most critical time of 1980s. Therefore Apple made it extremely well in education sector as well as in the families, as parents carry on supporting the learning experience for their children after school [Wikipedia, Article, Apple Inc]. Technology used and Product/Services: Apple Inc mainly deal with consumer electronics, computer software and commercial servers. Apple is an example of itself when comes to technology, the technology they introduce since they first launched and until today. Although there was issues in some software they introduced as well as their Operating system that it is not users friendly but Apple keep identifying the issue efficiently and effectively, for example using Microsofts Power point compare to Apples keynote which takes powerPoint apart and figures out how the files work that makes it more user friendly [Bill Thompson, 19th Sep 2007, BBC News]. They are famous to introduce the best touch sensor in their products which includes Mac, iPhone, iPod and iPad recently, best example is iPhone which is still the leader in smart phone technology and introduced the best touch screen system in the market so far. Apple have introduced various operating system for its products like Macintosh, PowerBook, iPod, iPad and iPhone. Apple always use their own Operating system in all of their products, one of the most famous operating system is iOS which is used in iPhone and OS X, Mac OS X is the worlds most advanced operating system. Built on UNIX foundation and designed simple as of this is one of the fundamentals of the company. This is why Mac have a reputation of innovative, compatible, highly secure and user friendly [Apple website, Mac OS X, Over view]. OS X series includes Snow Leopard which was unveiled on 8th of June 2009 and was available to purchase in Cupertino, California and on their website and by 28th of August 2009 in the market throughout the world [Apple website, library, Mac OS Snow Leopard]. Mac OS X Versions are Mac OS X Server 1.0, Public Beta, then from 10.0 to the Latest version is Mac OS X v10.6 Snow Leopard and 10.7 Lion announced on 20th of October 2010 and expected to release by 2011. Apple have also introduces digital cameras, portable CD audio players, speakers, video consoles and TV appliances [Wikipedia, Apple Inc, Mac OS X]. The main markets where Apple operates: Apple is a multinational company based in Cupertino, California and their product sales in more than 50 countries, one of the most recent successful product of Apple is iPhone, it is available in over 50 countries and more to be added in their network later and Apple iPhones are making their production company to increase their yearly products because the of their extreme success and they are selling it very well indeed and iPhones are increasing their market share day by day and quit fast. [Amit Bhawani, Information guide, Apple inc, smart phone launch, vodaphone] As the graph shows, their main markets where they operates are USA, Japan, Germany, France, Spain, Canada and UK, over all they are doing very well in Europe and USA itself, besides that they are also in Mexico, Netherland, Sweden, Austria, Finland, Italy, Belgium, Portugal, Switzerland, Denmark, Ireland, New Zealand, Hong Kong and now in India as well. Success of iPhone is a great boom to Apple Inc. Main Products and Ethical challenges: Apples worldwide smartphone shares boost upto 17% due to iPhone sales reached 7 million in 2009 including the continued version of iPhone 3GS and they are expected to be more because later in the same year they started selling iPhones in China, where as Chinese made a copy version of iPhone with different software but unable to beat the original one ofcourse. [Website Mac Rumors, News, Smartphone market worldwide] Worldwide mobile phone market experienced less growth as compare to their early years and in this year the growth was as low as 0.1 percent but smartphones was continuously growing their success and performance and growing their market upto 12.8 percent nearly every year. They face great competitors like Microsoft which is focusing on delivering software to cheap product personal computers while Apple delivers rich engineered products. Apple relied on high profit margins and never developed a clear response. Other competitors are IBM and Dell which are famous about their durability and have a good reputation in making computers. Product and Business Portfolio : Product portfolio plays important role in companys business success especially when come to competition. Product portfolio is to capture and understand customers need according to the market. Apples portfolio is to transform their customers into specifications of the product they are offerings. There has been criticism on iPhone and iPod that these devices has been locked/restricted into iTones and creating iTone Store monopoly but Apple keep ensuring that anyone but their product will be completely locked/restricted to an Apples created world. This portfolio keep the other competitors out in some aspects but is also become hard to justify some measures when creating a circle around the customers and keep competitors out. Although the fact that iTunes database format has already been cracked and the third party tool have been updated, example application like cydia which unlock iPhone and enable customers to download various applications and allow them to use their iPhone for all the network providers. But Apple is spending more time trying to ensure that anyone who purchase their product must completely locked in to Apple-centred world in which they use iTones for products like iPod and iPhone, buy from iTones Music store, and purchese only Apple-certified accessories. The new version of iTunes break the fix and they keep updating the versions of iPhone and iPod to lock the customers and other updated and therefore no third party tool is able to unlock the version unless it is certified by Apple itself [Bill Thompson, 2007, BBC News, Article in Technology section]. Corporate Change and Social welfare of employee: Apple was one of the highest successful companies founded in 70s, Corporate philosophy of identifiable product and simple design which was introduced by Steve Jobs. Apple cares about their employees and provide them various facilities and benefits that includes, staff discount, paid holidays, maternity leaves, annual bonus and friendly and learning environment. Quality: Apples relies on best quality for their customers as of their product is design to provide the best output, high profile and highly priced due to their basic strategy of high profit margin on each product and keeping their market stable. They launch the best quality product and improvise it in later versions as required by their customers. They also manage to maintain their product quality with their corporate philosophy of identifiable product and simple design.

The Japanese Entertainment Industry Essay -- Japan Animation Anime Art

The Japanese Entertainment Industry Thirty-five years ago, Japan’s entertainment industry found an answer to its problems. Still developing in the aftermath of defeat in World War II, and the subsequent restructuring plan instituted by the United States, Japan was without surplus resources. There was no money for the production of films. American films soon began invading the Japanese entertainment industry. Yet the Japanese people longed for entertainment which would reflect their own culture. And so â€Å"animation...developed in Japan to fill the void of high-budget film-making† (Marin, 69). In the years that followed, animation would take a pop-cultural foothold in Japan that has grown and transformed, and yet exists today. Even with the onset of increasing economic fortitude, animation continued to flourish within Japan’s entertainment industry. The creative possibilities of animation’s unparalleled visual story-telling capacities had been discovered by Japanese filmmakers, and would co ntinue to be exploited into the present age.   Ã‚  Ã‚  Ã‚  Ã‚  Japanese animation, more commonly referred to as anime, or Japanimation, has somewhat different origins than western animation. Where animation developed to entertain European and American children through comedic exploits, anime was created to entertain wider audience groups. Indeed, one might find difficulty in characterizing all anime together; the Japanese have viewed animation as a medium of creation rather a form of entertainment limited in audience and expression. Anime is included in a group from which the United States has traditionally banned animation; specifically, anime is considered a form of creative expression, much as are literature, modern art, live-action films, and other arts. A man by the name of Osamu Tezuka first envisioned animation’s possibilities in Japan in the 1960s (Ledoux, 1). Tezuka realized the power animation could lend to story-telling, and produced a myriad of animated films and television programs from which modern-day anime has made its genesis. At first heavily influenced by Disney’s animation, Tezuka’s animation soon transcended the confines within which American animation had placed itself. Tezuka can be credited today with being the first to produce animation for a sophisticated audience. Osamu Tezuka adapted comics, the most popular form of entertainment in Japan, to his animatio... ...on’s superiority over American animation. In fact, most do not even consider the two comparable. Japanimation has proven its quality on various levels, and certainly deserves the respect it is beginning to receive.   Ã‚  Ã‚  Ã‚  Ã‚  Japanese animation is superior to American animation in form and content. Fans prefer anime’s audiovisual presentation. Fans thrill to Japanimation’s action, and become enthralled in its story lines. Japanese animation has proven itself superior not only to American animation, but also to animation the world over, and today anime is starting a revolution in the idea of animation as a hobby. A multitude of fresh, exciting adventures that have until present remained unexperienced in the United States wait overseas. If Japanese animation is given a warm enough reception in the years to come it could provide entertainment for many walks of American society.   Ã‚  Ã‚  Ã‚  Ã‚  Trish Ledoux’s sentiment regarding anime is perhaps most significant in the comparison of Japanese animation to American animation: In technique, style, and above all, maturity...[sic] - Japanese animators have long since gone where no American animators have gone before. They’ve gone beyond. [Ledoux, 14]

The Role of Ethnicity and Race in the Way Audiences Interpret Media Mes

The Role of Ethnicity and Race in the Way Audiences Interpret Media Messages According to the sociological definition of race and ethnicity, there is a close interrelation between race and ethnicity. Race has not been defined by the biological difference that it is stood on the social construct. Race does not discriminate the skin color from others which is related to the ethnicity. Race is defined on the social construct which based on physical and cultural features (Fulcher & Scott, 2007). ‘Ethnicity is a general category for describing collective identities’ (Fulcher & Scott, 2007:200). Ethnicity is based on the cultural and historical background that it means the people in this ethnic group is sharing the same language, religion and same experience of life. Ethnicity is the ethnic characteristic for the specific race. Ethnicities represent the role for separating the different race. In terms of race, people might have the racism to the different culture of others which might base on the historical colonization, the control of the western culture and so on (Fulcher& Scott, 2007). This racism also occurs in the media. The western media may intentionally neglect the people of Black or Asian. Media are more likely to use the white people as their main character. Although media has increased the number of the Black and Asian people in recent year on the screen, there is still the inequality in the media product. The Black and Asian people might totally disappear in some scene which is shot in the place with the large number of Black and Asian people (Ross & Playdon, 2001). This phenomenon provokes the anger and dissatisfaction of the Black and Asian people. Also, media may offer the wrong information for those minorit... ...rom you born to die that race is innate for everyone. In this world, everyone is equal that each person might have the same right to stay in this society. Works Cited Fulcher, J. and Scott, J., (2007) Sociology 3rd ed., Oxford : Oxford University Press Ross,K.,(2001) White Media, Black audience: Diversity and Dissonance on British Television in Ross, K. & Playdon, P.(eds.) Black marks : minority ethnic audiences and media, London: Ashgate Dines, G. & Humez, J.M.(eds.) (2002) Gender, race, and class in media : a text-reader London : Sage Dickinson,R., Harindranath, R. & Linnà ©. O.,(1998) Approaches to audiences : a reader, London : Arnold Saltzis, K.(Professor), (2010 February 23) CULTURAL STUDIES AND THE AUDIENCE Lecture 5, University of Leicester, UK Downing, J. & Husband, C. (2005) Representing race: racisms, ethnicities and media, London: SAGE

Phineas Gage

Phineas Gage Paper The brain plays a significant role in cognitive functioning. The human brain is made up of various structures, and each of these structures is responsible for specific cognitive functions. Scientists and psychologists have conducted many studies and experiments in an effort to pinpoint which brain structures are responsible for certain cognitive functions. In the past, technology was quite limited which left few options for studying the human brain. The only way to study the brain at this point in time was to perform studies on subjects that were already deceased. While this did help shed some light on cognitive functioning there were still many unanswered questions and misunderstandings about the brain and its functions. One particular case that has been linked to the brains role in cognition is that of Phineas Gage. Gage suffered a traumatic brain injury which altered his original cognitive functioning abilities. The case of Phineas Gage has left a lasting mark on the world of cognitive psychology and has been used as a prime example of how the brain affects cognitive functioning. Cognitive Functioning The cerebral cortex is divided into four lobes as well as into left and right hemispheres. Martinez (2010, pp. 237) states that, â€Å"The cerebral cortex is the anatomical origin of the mind’s higher-order functions—reasoning, intelligence, creativity, and problem-solving—as well as the coordination of sensory input and motor control that helps us relate skillfully to our environments. † By segregating each structure of the cerebral cortex a greater understanding is achieved as to which section is responsible for certain cognitive functions. One important discovery was that the left and right hemisphere of the brain actually process information differently. Phineas Gage’s Life Changing Accident Phineas Gage’s life changing accident took place in the year of 1848. Gage worked on a railroad construction crew. When the accident occurred, Gage was using a tamping iron to fill holes in the ground with gunpowder. Doing so would allow space for the new railroad to be laid. Unfortunately for Phineas Gage, an unexpected explosion occurred which sent the tamping iron straight through his skull. The tamping iron entered through Gage’s left heek bone and exited through the top of his skull. Amazingly enough, Gage was conscious and able to walk just a few minutes after the accident took place. Due to the massive wounds, Phineas Gage was not expected to survive when he arrived to a local physician named John Martin Harlow. Harlow had to remove small bone fragments from the wound and then closed the primary wound o n the top of Gage’s head using adhesive straps and a wet compress. This allowed the wound to drain. Gage was never surgically treated for his wounds. Gage suffered three major injuries as a result of his accident. Despite the extremely traumatic injuries that Gage sustained from his accident, he was able to recover and by 1849 Gage was leading a seemingly normal life. However, shortly after Gage’s recovery those closest to him began noticing dramatic changes in his overall demeanor. His wife and family members noted a significant change in his personality. Harlow also noticed changes within Gage’s personality. Harlow was allowed to examine Gage’s body a few years after his death. By examining Gage’s brain and skull Harlow was able to determine what structures of the brain were harmed by the accident. This allowed Harlow to make connections between Gage’s change in behavior prior to and after the accident. He was able to â€Å"estimate from the skull that damage had occurred mainly to the left anterior part of the frontal lobes, including the orbitofrontal cortex† (Wickens, 2005, p. 160). This type of damage seemed to lead to inappropriate behaviors and a loss of social inhibitions, which were not apparent prior to the accident (Deakin University, 2010). Harlow’s observations allowed him to write several publications which became very significant within the field of psychology. His publications were aimed towards uncovering that damage to certain areas of the brain can result in dysfunctions within the cognitive system. Gage sustained the most damage to the orbitofrontal cortex. This part of the brain is believed to play a role in emotional behavior and decision making processes, which is likely why Gage experienced such a significant change in behavior after the accident. Gage’s accident is significant because it enabled psychologists and scientists â€Å"to associate that the frontal lobes are essential to cognitive and emotional self-regulation† (Martinez, 2010, p. 46). Conclusion Cognitive functioning is attributed primarily to the inner workings of the human brain. The major structures that make up the brain each play an exclusive role in certain cognitive functions. The discoveries made by studying Gage’s brain injuries and the effect that they had on his behavior and personality has made a lasting impression on the field of psych ology. Gage’s accident led to many new theories and studies to uncover how brain injuries and illnesses could affect cognitive functioning. Without a proper understanding of the brain and its crucial role in behavior and mental processes it would be impossible to comprehend the various cognitive functions that exist. References Deakin University. (2010). Phineas Gage’s Story. Psychology: Phineas Gage Information. Retrieved June 18, 2011 from http://www. deakin. edu. au/hmnbs/psychology/gagepage/Pgstory. php Martinez, M. , E. (2010). Learning and cognition: The design of the mind. Upper Saddle River, NJ: Pearson Education Inc. Wickens, A. , P. (2005). Foundation of biopsychology. (2nd ed. ). New York, NY: Pearson & Prentice Hall Inc.